Red wine does tend to experience seasonal shifts, typically in the fall and winter months. 16, 2021, Nielsen reports a 5.9 percent year-over-year volume increase for sparkling wine. “This share decline can be partly attributed to the growth that the sparkling and Champagne wine category has seen in 2021 to date, which is taking share from other wine categories like red wine,” says Liz Paquette, Drizly’s head of consumer insights. 17, 2020 (9.2 percent), those gains lagged behind those of total wine (12.1 percent). Though it did experience year-over-year gains during the severely Covid-impacted 52 weeks ending Oct. 16, 2021, off-premise red wine sales volume dropped 7.1 percent year-over-year, compared to a 3.2 percent year-over-year drop for total wine. This trend is supported by broader off-premise sales data as well: According to Nielsen data for the 52 weeks ending Oct. However, red wine has started experiencing sales declines its share on Drizly is down from 39 percent during the same time period in 20. More recently, this has come in the form of red wines with lower sugar, ABV, and calories, which appeal to more health-conscious consumers. “Over the past decade, the red wine category innovated to capture consumer attention through red blends as well as leveraging outside category trends with whisky-barrel aged red wine brands,” says Ryan Lee, an analyst at IWSR Drinks Market Analysis. This strength is the result of well-known grape varieties like Cabernet Sauvignon, Pinot Noir, and Malbec - the last of which really boomed 10 to 15 years ago - as well as stylistic innovation within the category. Red wine is the largest wine subcategory on Drizly, holding 37 percent share of wine category sales in 2021 to date. Will red wine recover and rebound in the years to come? A Strong Category Experiences Declines But in recent years, red wine has started to decline, showing larger losses over total wine as sparkling wines and non-wine alternatives steal share. Red wine is a staple among wine consumers, dominated by well-known grape varieties yet driven by a surge of innovation and energy over the past decade.
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